With over two decades of experience as a professional photographer, working with esteemed organizations such as Amazon and Getty Images, I have honed my skills and expertise. I followed this with an MSc in Digital Marketing (Distinction) in 2021 and an MRes in Business Management in 2023. I am now undertaking a PhD, all from the University of Strathclyde, Business School, Marketing Department. My journey has been a fascinating exploration of the fashion, celebrity, and media industries. This is why I now research the monetisation of motherhood, combining my professional experience as a photographer and researcher,

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My journey positioned me at the forefront of fashion, working intimately with designers, celebrities and retailers to shape and reflect trends within the celebrity market. These experiences have deepened my understanding of visual culture and the potent role of visual communication, insights that are paramount in my role as a PhD researcher today.

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Now, I research the complex intricacies of motherhood, intersectionality, and feminine ideology fuelled by gendered media representations specifically mumfleucner culture, and how this impacts real-life motherhood identity in a globalised world. My research originates in consumer culture and consumption, combined visual methodologies.

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I aspire to foster a space for knowledge exchange and innovation while challenging our relationships with the historical and social construction of motherhood and the pressures the fashion and beauty industry imposes on women of all backgrounds, classes, cultures, and origins.

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