Marsaili Mainz: Marketing Researcher & Photographer
Portfolio
I am a highly experienced photographer specialising in consumer research. I have worked in wholesale fast-fashion “at the Coal Face” in varied roles, including Senior Photographer of Product Photography at Amazon and Getty Images in Los Angeles, where I worked for fashion designers and boutiques targeting the celebrity market. I have a strong track record for delivering innovative marketing campaigns. work across many industries from concept to delivery worldwide. I also empower your team with my knowledge so their skills grow, too.
Amazon Ecommerce & Marketing Campaigns
I help companies with their photography, branding, marketing, and content strategies while ensuring their environmental and social footprint remains as minimal as possible. Brands in my portfolio include Amazon UK, Getty Images, Waterford Crystal, Moet and Hennessy, Hamilton & Inches, Jane Davidson, Lily Blanche, Gretna Green, DC Dalgliesh, Scott Direct, Toolstop and Corum Property.​​
Getty Images, LA
Celebrity Culture
The 21st century has seen an ever-growing fascination with celebrities. As Gibson (2013) articulates, celebrity culture has permeated 'every conceivable nook and cranny of our daily lives', whether we are conscious of it or not. It becomes undeniable that celebrity culture is a potentially concerning phenomenon, reflecting the profound socio-cultural impacts on spiralling consumption habits.
The Ethics of
AI-Generated
Images
It is vital that we critically examine the evolving representations of gender and race, particularly in the portrayal of mothers within consumer culture. These representations, rooted in historical and media-driven stereotypes, are now being reinforced rather than challenged by AI-generated images. The ontology of photography is changing, and with it, the power to shape perceptions of motherhood. My AI Image Research project underscores the urgency of addressing how these technologies may perpetuate rather than disrupt traditional gender and racial stereotypes. Moving forward, we must delve deeper into understanding and challenging these representations to foster a more inclusive and accurate portrayal of diverse identities.
