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  • Writer's pictureMarsaili Mainz

Welcome to Marsaili Mainz's Blog

Mid Journey: AI Generated Image by Marsaili Mainz.

Fashion in Focus: Media, Tech and Identity

The captivating intersection of fashion, technologies, celebrity influence, media representation and identity, offers a realm of endless exploration. I'm Marsaili Mainz, and I am delighted to have this platform to share my passions and insights with you.

With a profound love for fashion and a strong commitment to mindful consumption, markets and society. I have dedicated my academic and professional journey to exploring the intersection of these fields. My fascination with the digital world began in the early 2000s when I witnessed the transformative power of digital photography as a photojournalist. Fast forward to the present day, and I am proud to hold a distinction in MSc Digital Marketing from the University of Strathclyde, where I furthered my expertise in the digital realm.

Now, I am currently pursuing a PhD, focusing on the evolution of fashion, celebrity influence, visual culture, consumer behaviour, and the integration of technologies to better understand the motives underlying the construction of female-identity. Through this blog, I aim to share my knowledge and experiences as a researcher, offering unique insights into fashion and technology's past, present, and future.

You can expect a deep dive into the dynamic relationship between fashion, consumption, and tech influence through a feminist lens in my articles. I will explore the ever-evolving fashion landscape, shedding light on emerging trends, sustainable practices, and the impact of immersive technologies. With an academic foundation and a keen eye for industry development, I strive to provide a well-rounded perspective on these topics.


But this blog isn't just about sharing information. It's about creating a vibrant community of like-minded individuals who are passionate about fashion, sustainability, and the digital world. I value your thoughts, questions, and perspectives as they enrich our collective understanding and pave the way for meaningful discussions.

Stay Tuned

Let's explore the fascinating realm where fashion, media, and technologies intersect, and how they influence gendered identities. Join me on this exciting journey as we unravel the threads that connect the past, present, and future of the fashion industry. I am thrilled to have you here, and I can't wait to connect with each and every one of you.

Stay tuned as we embark on a thought-provoking exploration of the fascinating world of celebrity culture, fashion, media, and technology, shedding light on the consuming illusions. Together, we can make a difference and shape a future where style meets sustainability


Curious about how celebrity culture, media, and tech intersect with fashion and identity? Let's connect and unravel these threads together. How has your journey been influenced by these intersections?" Why not drop us a line and tell all.

Warmest regards,

Marsaili Mainz


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